Wednesday, April 29, 2009

Home Staging helps relocating sellers


Many people in a slow economy are forced to relocate as they're laid off from work and have to move for new jobs. Nobody wants to move before they've sold their house, so home staging becomes an appealing service for these home owners.

Sellers who never heard of home staging or didn't "believe" in it before they listed their property will become much more open to staging once they learn how much more it would cost them to pay two mortgages!

I've written an article on this topic in more detail on the Home Staging Business Report. You can read it here.

Monday, April 20, 2009

Staging Diva Shines Spotlight on Graduates

I love when Staging Diva Graduates write to me, sharing stories of how they're marketing their companies, or about exciting home staging projects they've been involved in.

Whenever a Staging Diva Graduate writes to me about themselves, I almost always take what they've sent and write an article about them, distributing it all over the Internet, or at the very least feature them in my home staging newsletter, the Staging Diva Dispatch.

If you'd like to read some of the success stories I've written about past students, you can do so at the Home Staging Business Report and at the Staging Diva Dispatch.

Tuesday, April 07, 2009

Staging Diva Report offers 14 Marketing Ideas for home stagers


There's no better time than the beginning of the busy spring real estate season for home stagers to try out some new marketing ideas. If you're having a tough time thinking up new ways to promote your staging business, check out the latest Staging Diva Report: 14 Marketing Ideas to Rev Up Your Home Staging Business.

You can read more about it here.

Monday, March 30, 2009

The Staging Diva says you needn't choose between a career in home staging or interior design

I get asked very often about what the difference is between Interior Redesign and Home Staging. People are also curious about whether they should do both, which services would be more expensive, and whether or not they can learn about both fields by taking the Staging Diva Home Staging Business Training Program.

There is really only one major difference between home staging and interior redesign. Both sets of services require mostly the same skills except when you're staging a house, you're "decorating to sell" whereas with interior redisign, you're "decorating to live".

In a post on the Staging Diva Dispatch, I went into this topic in great detail. You can read that post here.

Thursday, March 12, 2009

Over 250 aspiring stagers meeting me live tonight at Ask Staging Diva Event. I'm pumped for their questions!
Time to get the Staging Diva Team to vote on their fave choice from the 3 new cover designs I have. Really excited about my next book!
Why are people so ready to buy "stuff" they don't need, yet they won't invest in education that will actually change their lives?
Excited abt answering questions frm aspiring home stagers tonite in Ask Staging Diva Live event. Tons of opportunity with slow Real Estate.

Wednesday, March 04, 2009

Staging Diva comes face to face with Graduates at Interior Design Show

Last month I attended an Interior Design Show where I got to meet many Staging Diva Graduates. We were all there attending Trade Day; a great place to make connections with suppliers and to see what's new in the world of design.

I loved being able to meet so many Graduates and finally be able to put faces to their names!

You can read more and see the photos here at the Home Staging Business Report.

Wednesday, February 25, 2009

Staging Diva shares expertise through business coaching


Every Monday, Wednesday and Thursday, Debra Gould conducts coaching sessions with aspiring, new and established stagers needing guidance to move their businesses forward.

Any home stager can book an appointment for Staging Diva Accelerator Coaching - it's not exclusively for Staging Diva Graduates.

Read more here at the Staging Diva Dispatch blog in a post about different events hosted by Staging Diva on a regular basis as well additional information about coaching services.

Tuesday, February 17, 2009

Staging Diva offers free home staging course


New and aspiring home stagers can now sign up for a free home staging course from The Staging Diva.

12 Tips for a Successful Home Staging Business
will help you determine if a career in home staging is right for you as well as:

* The truth about home staging accreditation
* How much money a home stager can make
* Why you shouldn’t give away free estimates
* How to prepare for your first home staging consultation
* and much more!

Learn more and sign up by clicking here.

Monday, February 09, 2009

New art available for Staging Diva Graduates' marketing


Graduates of the Staging Diva Home Staging Business Training Program now have access to a special badge to place on their websites.

This art will let Staging Diva Graduates' potential clients see at a glance where they received their home staging business training.

For more details, follow this link to a post on the Home Staging Business Report.

Tuesday, February 03, 2009

Staging Diva on Decorating Adventures of Ambrose Price


In my last post I promised to let you know when video would be available for viewing if you missed me on an HGTV program which aired in Canada on January 26.

Well, the video is now ready! Watch as I teach Ambrose Price the basics of home staging and find out if I'd be willing to hire him after looking at the condo he staged on his own. See it all here.

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Home Staging expert Debra Gould also known as The Staging Diva knows how to make money as a home stager and is determined to inspire and teach others to do the same. There are over 1000 Staging Diva Graduates who have learned to use their decorating talents and run their own home staging business in the Staging Diva Home Staging Business Training Program.

Thursday, January 29, 2009

Staging Diva on Television

On Monday evening (January 26), HGTV finally aired a program that I was involved in early in 2008. Unfortunately it only aired in Canada so far, and many people who were interested in seeing me "in action" staging a house have been emailing me, telling me they were disappointed that they couldn't see it.

I will be putting that footage on my website soon, but in the meantime, there is some video up already from some other programs I've done if you can't get enough of home staging and would like to check it out!

I'll post an update here when the HGTV footage is ready for you to see, so stay tuned!

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Home Staging expert Debra Gould also known as The Staging Diva knows how to make money as a home stager and is determined to inspire and teach others to do the same. There are over 1000 Staging Diva Graduates who have learned to use their decorating talents and run their own home staging business in the Staging Diva Home Staging Business Training Program.

Tuesday, January 20, 2009

What's your home staging horoscope?


On January 1st, I shared a free gift with everyone who reads the Home Staging Business Report - some predictions for the new year!

The Staging Diva 2009 Home Staging Horoscope will tell you what's in store for your business in the coming year, no matter what your sign.

To order your copy, click here (it's free!).

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Home Staging expert Debra Gould also known as The Staging Diva knows how to make money as a home stager and has taught over 1000 others to use their decorating talents and run their own home staging business in the Staging Diva Home Staging Business Training Program

Wednesday, January 14, 2009

Follow the Staging Diva on Twitter

Are you a member of Twitterville?!

I'm a big fan of the popular social networking tool, Twitter.com. It's quick and easy to use because you're limited to 140 characters per mini blog post to let your "followers" know what you're thinking or doing.

Look me up at http://twitter.com/stagingdiva

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Home Staging expert Debra Gould also known as The Staging Diva knows how to make money as a home stager and has taught over 1000 others to use their decorating talents and run their own home staging business in the Staging Diva Home Staging Business Training Program.

Wednesday, January 07, 2009

Learn more about The Staging Diva


For anyone wanting to know more about what it's like to be a home stager, what the Staging Diva Home Staging Training Program involves, or how I got into this business and became the Staging Diva, click here and sign up for a free event taking place tomorrow.



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Home Staging expert Debra Gould aka The Staging Diva knows how to make money as a home stager and is determined to inspire and teach others to do the same. There are over 1000 Staging Diva Graduates who have learned to use their decorating talents and run their own home staging business in the Staging Diva Home Staging Business Training Program.

Monday, December 01, 2008

Staging Diva Featured at YoungEntrepreneur.com

I was very pleased recently to find an article I wrote featured on YoungEntrepreneur.com.

Please check out the article (which takes lessons learned from the gym and applies them to business) and leave your comments. I'm sure you will find my observations helpful in growing your home staging business.

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Intrepid entrepreneur and home staging expert Debra Gould, also known as The Staging Diva, has been running her own business since 1989. She knows how to make money as a home stager and has taught over 1000 others to use their decorating talents and run their own home staging business in the Staging Diva Home Staging Business Training Program.

Friday, November 21, 2008

Beware of home staging training companies promising jobs

If you're being tempted by ads for home staging training companies guaranteeing employment upon graduation, please be careful.

I hear many stories from people who have enrolled in a program with the understanding they would be given jobs when they finished, starting at $31.45/hour. Sadly, people are finding that maybe these claims really are too good to be true.

There are a couple of problems, that I can see, with these claims.

First of all, home stagers make much more than $31.45/hour and secondly, home staging is not a field that offers guaranteed employment because home stagers generally run their own small businesses from home.

You can read more about this topic on the Business of Home Staging Blog.

Friday, October 24, 2008

Home Staging featured at CNNMoney.com

Back in July of this year, CNNMoney.com published a 21 page feature article on Home Staging. It included a description of what home staging is, my tips for selling quickly in a slow market and lots of before and after shots of my home staging projects. According to the article,

"Debra Gould, founder of Staging Diva has helped scores of homeowners clean up, rearrange, and style their homes to command top price."

I was pleased that the article linked to the Staging Diva Directory of Home Stagers. This exposure in the media always leads to more work for Staging Diva Graduates who are listed in the directory.

You can read the article here.

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Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed the Staging Diva Home Staging Business Training Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.