Sunday, January 15, 2006

Staging Diva Graduate makes a profit within weeks


When I first spoke to Linda at the end of November she was just thinking of taking courses to learn the business of home staging.

Fast forward less than two months to the first week of January and she had:

• graduated from the Staging Diva Home Staging Training Program

• contacted a few real estate agents to introduce her services

• staged a number of rooms in her own house to get her first portfolio shots

• written some copy about her business

• chosen a name and registered her new company The Detailed Home

• listed her home staging business in The Staging Diva Directory of Home Stagers

Within days of putting her company in the Directory, she called to say she had her first home staging project. She had earned enough to pay for all the courses in The Staging Diva Training program plus her full year listing in the Staging Diva Directory of Home Stagers!

I'd say 2006 is looking pretty good for Linda with a whole new business and her all-important first project under her belt. She took action to move toward her dream of having her own business. It took courage for her to decide to "learn in action."

If we wait for everything to be perfect before taking our first steps, unfortunately all too often we never take those steps! We stay in relative safety and continue to dream, to wonder "what if?"

There was a study done in a retirement home. They interviewed all the residents about what their biggest regrets in life were. "Actions not taken," was the number one response. It scored well above "Taking action, even if it turned out badly."

Sometimes in life you have to say, "what's the worst thing that can happen if I take this chance?" And then take a deep breath and dive in and see what happens.

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Home Staging expert Debra Gould is president of Six Elements Inc., a leading home staging company that provides free information to raise the standards in the industry and build awareness amongst homeowners and their real estate agents about the benefits of decorating a house to sell. Debra Gould created The Staging Diva Home Staging Business Training Program to create opportunities for others to grow their own profitable home staging businesses.

™ Staging Diva is a trademark of Six Elements Inc.

Saturday, January 07, 2006

Who is The Staging Diva?

Home Staging expert Debra Gould is President of Six Elements Inc. and creator of the Staging Diva Program.

Women all over the US and Canada have been trained to start and grow their own home staging business through the Staging Diva Training Program.

This program is unique in many ways:

It's offered by TeleClass, which is really just like a conference call. You learn with a small group of women from all over the US and Canada, with lots of time to ask your own questions and learn from others.

It's affordable and doesn't force graduates into paying a licensing fee for their "credentials."

The emphasis is on the business side of home staging. No matter how good you are at arranging furniture you're business won't succeed without proper pricing and marketing.

Because it's offered by phone, students are able to train directly with Debra Gould, also known as "The Staging Diva" instead of someone lower down in the organization.

You learn from someone who has personally grown a successful home staging business. Debra Gould staged hundreds of homes in her first three years in business and gained international recognition for her company Six Elements Inc.

You'll hear first hand accounts of the many experiences Debra Gould has had with clients and real estate agents, what has worked, what she knows now that she wishes she knew 3 years ago!

You learn from someone with real business credentials. Debra Gould has an MBA in Marketing from one of the top business schools in North America. She has worked on marketing programs and startegies for companies like: American Express, Nabisco Brands, Bell Canada, Leo Burnett Advertising and Kellogg's.

You learn from someone who is a real entrepreneur. Debra Gould has been running a home based business since 1989 and knows what it's like to build a business on a shoe string budget while paying the mortgage and running a household.